Abbreviations Related to Marketing Aptitude: HNI – High Networth Individual. EOQ – Economic Order quality. FDR – Fixed Deposit Receipts. CNP – Cardholder Not Present. PIN – Personal Identification Number. SEO – Search Engine Optimization. CRM – Customer Relationship Management. BPO – Business Process Outsourcing. VAT – Value Added Tax. IDRA – Industries Development and Regulation Act. MR – Marginal Revenue. PAN – Permanent Account Number. BEP – Break Even Point. NPA – Non Performing Assets. ATM – Automated Teller Machine. ROA – Return on Assets. M & A – Mergers & Acquisitions. SEBI – Securities Exchange Board of India. GDP – Gross Domestic Product. IPO – Initial Public Offering.
What is Viral Marketing? Marketing by the word of the mouth, having a high pass-rate from person to person is called Viral marketing. Creating a ‘buzz’ in the industry is an example of viral marketing.
What is Bench Marketing? A comparison of the business processes with competitors and improving prevailing ones is called bench marketing.
What is Drip Marketing? The method of sending promotional items to clients is called Drip marketing.
What is Guerilla Marketing? Unconventional marketing intended to get maximum results from minimal resources is nothing but Guerilla Marketing.
What is Social Media Marketing? Social media marketing is marketing using online communities, social networks, blog marketing and more.
What is Direct Marketing? Direct Marketing is a form of advertising that directly reaches to the customers on a personal basis (like phone calls, private mailings, etc) rather than traditional channel of advertising (like TV, Newspapers, etc).
Types of Direct marketing: There are many types of direct marketing, only some important types are listed below and these are the most form of direct marketing. i)Direct Mail Marketing: Advertising material sent directly to home and business addresses. This is the most common form of direct marketing. ii)Telemarketing: It is the second most common form of direct marketing, in which marketers contact consumers by phone. ii)Email Marketing: This type of marketing targets customers through their email accounts.
What is Indirect Marketing? Indirect Marketing is the distribution of a particular product through a channel that includes one or more resellers.
Difference b/w Direct and Indirect Marketing: Direct marketing is basically advertising your own products or services. In the same way you might advertise for someone else is called Indirect marketing, is an increasingly popular way of doing business.
What is Internet Marketing? Internet marketing is the marketing of products or services over the Internet. Internet Marketing is also known as i-marketing, web-marketing, online-marketing, Search Engine Marketing (SEM) or e-Marketing.
What is Digital Marketing? Digital Marketing is the practice of promoting products and services using all forms of digital advertising. It includes Television, Radio, Internet, mobile and any other form of digital media.
Marketing Mix: The Marketing Mix model (also known as the 4 P’s) can be used by marketers as a tool to assist in defining the marketing strategy. The idea was that if you could identify the right combination of these elements, your marketing would succeed. E. Jerome McCarthy introduced the 4 P’s of Marketing as a way to describe the mix of factors required to successfully market a product. The 4 P’s are: Product , Price, Promotion, Place (distribution) The 5 P’s of marketing is 4 P’s + People/Packaging/Process/etc. The 7 P’s of marketing consists of: Product, Price, Place, Promotion, People, Process, Physical evidence. The first 4 P’s are considered the basis of any marketing process. The last 3 P’s are a recent addition to the entire marketing process.
What is SWOT Analysis? SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. SWOT analysis is a tool for auditing an organization and its environment. It is the first stage of planning and helps marketers to focus on key issues. Strengths and weaknesses are internal factors. Opportunities and threats are external factors.
What is Customer Relationship Management (CRM)? Customer Relationship Management concerns the relationship between the organization and its customers. It is a process or methodology used to learn more about customers’ needs and behaviors in order to develop stronger relationships with them.
What are the Three Levels of a Product? Core Product Actual Product Augmented Product
What is Market Research? Market research is any organized effort to gather information about markets or customers. Market research is for discovering what people want, need, or believe. It can also involve discovering how they act. Once that research is completed, it can be used to determine how to market your product.
What is Market Information? To know the prices of the different commodities in the market, as well as the supply and demand situation.
What is Market Segmentation? The division of a market into different homogeneous groups of consumers is known as market segmentation. The purpose for segmenting a market is to allow your marketing program to focus on the subset of prospects that are “most likely” to purchase your offering. If done properly this will help to insure the highest return for your marketing expenditures.
What is Branding? The essence of a product, its quality and competitiveness displayed in the form of letters, symbols and colours is known as branding.
What is Marketing? The process of planning and executing the concepts, pricing, promotion and distribution of ideas/goods/services to satisfy individual’s/organizational goals is called marketing.
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2. Free Government job study material, old question papers, and mock tests. Here are some of the freely available Government job study material, old question papers, and mock tests.
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Model Question Papers and Answers Boo
3. General Knowledge Questions - 10 General Knowledge Questions - 10
1. Subhash Bose disappeared from his residence in the year-
2. The first Indian to receive an Oscar for music direction is-
A. K.L Saigal
B. Pankaj Kumar Mollick
C. Salil Chowdhury
D. A.R Rahaman
3. The first bengali translator of "Mahabharata" was-
A. Kabikanakan Mukundaram.
4. About Right to Information Act 2005 About Right to Information Act 2005
Bringing Information to the Citizens
Right to Information Act 2005 mandates timely response to citizen requests for government information. It is an initiative taken by Department of Personnel and Training, Ministry of Personnel, Public Grievances and Pensions to provide a– RTI Portal Gateway to the citizens for quick search of information on the details of first Appellate Authorities,PIOs etc. amongst others, besides access
5. General Knowledge Questions - 2 General Knowledge Questions - 2
Q. FIBA is related with Which sport ?
Q. "ASEAN", the south east organisation has how many members?
Q. Vijay hazare trophy is related to which sport?
Q. World Autism day is celebrated on-
Answer: 2nd April
Q. Who has the power to appoint Union Public Service Commission members in India?
6. General Knowledge Questions - 6 General Knowledge Questions - 6
1. The name of the Indian cricketer who taken ten wickets in one innings of a test cricket match(for men)
A. B.S. Bedi
C. Kapil Dev
D. Anil Kumbley
2. Ecology is the study of interrelations among-
A. Soil and water
B. Man and Environment
C. Organisms and environment
D. Members of a family
3. The world famous athlete Usain Bolt is fro
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The Department of School Education and Literacy has launched a National Mission to improve learning outcomes at the elementary level through an Integra
9. Does Complex Numbers / Imaginary number i exists?? Does Complex Numbers / Imaginary number i exists??
People studying Higher Mathematics are often confused with the existence of Complex Numbers and its Imaginary number “i”.
What are Complex Numbers:
Complex Numbers are numbers whose 1st part is Real while 2nd part is Imaginary and is expressed as a+bi
a –> Real Part
bi –> Imaginary Part and
10. Procedure to Download the CA Final Question Papers with Suggested Answers If you want the Past attempt CA final question papers with suggested answers then, you can download it in a few simple steps. The procedure to download is available in this article. Detailed importance is also present in this article. Further, the exam pattern of the CA final is available. From this attempt (November 2019), ICAI has made some changes which are also available in this article.
11. Computer – Some Important Abbreviations Computer – Some Important Abbreviations
Al – Artificial intelligence
ALGOL – Algorithmic Language
ARP – Address resolution Protocol
ASCII – American Standard Code for Information Interchange
BINAC – Binary Automatic Computer
BCC – Blind Carbon Copy
Bin – Binary
BASIC – Beginner’
12. Vaccines and Immunization | Facts and Information Vaccination is the administration of antigenic material (a vaccine) to stimulate an individual's immune system to develop adaptive immunity to a pathogen. Vaccines can prevent or ameliorate morbidity from infection. When a sufficiently large percentage of a population has been vaccinated, this results in herd immunity. The effectiveness of vaccination has been widely studied and verified; for example, the influenza vaccine, the HPV vaccine, and the chicken pox vaccine. Vaccination is the most eff
13. what was article 370? Article 370 of the Indian constitution gave special status to the region of Jammu and Kashmir, allowing it to have a separate constitution, a state flag and autonomy over the internal administration of the state.
The article was drafted in Part XXI of the Constitution: Temporary, Transitional and Special Provisions.The Constituent Assembly of Jammu and Kashmir, after its establishment, was empowered to recommend the articles of the Indian constitution that should be applied to the state or to a
14. Abbreviations Related to Marketing Aptitude: Abbreviations Related to Marketing Aptitude:HNI – High Networth Individual.EOQ – Economic Order quality.FDR – Fixed Deposit Receipts.CNP – Cardholder Not Present.PIN – Personal Identification Number.SEO – Search Engine Optimization.CRM – Customer Relationship Management.BPO – Business Process Outsourcing.VAT – Value Added Tax.IDRA – Industries Development and Regu
15. National Pollution Control Day The National Pollution Control Day is celebrated every year on 2nd of December in India in order to give the honor and memorialize the thousands of human beings who had lost their existence because of the Bhopal gas calamity. Bhopal gas tragedy was happened in the night of 2nd and 3rd December in the year 1984 because of the unintentional discharge of the poisonous chemical known as Methyl Isocyanate (also called MIC) as well as some other chemicals released from the Union Carbide Chemical Plant position
16. MULTIPLE CHOICE QUESTIONS ON COMPUTER AWARNESS MULTIPLE CHOICE QUESTIONS ON COMPUTER AWARNESS
Which of the following is a storage device that uses rigid, permanently installed magnetic disks to store data/information
A set of instruction is called
17. Education in Bihar Education in Bihar
The Ancient Period
The appreciation of the importance of education and educational practices in Bihar
date back to the period of Gautama Buddha and Mahavir in the 5th century BC. During that period, the Buddhist and Jainist education started in parallel with the traditional Vedic education. The Buddhist education was based on the Ashtangic (eight-fold) Path, and its distinguishing features were: the introduction of
18. Right to Information Right to Information is an Act of the Parliament of India to be responsible for setting out the practical rule of the right to information for citizens and substitutes the past Freedom of information Act, 2002. If you are familiar with the RTI concepts, wiling to change the career into RTI field, then we in Wisdomjobs have provided you with all kinds of interview question and answers that you are going to get in the RTI. You can apply to the government jobs if you are good at RTI. If you are good at RTI
19. Statue of Unity: The Tallest Statue in the World There are many more feathers that can be added to the cap when it comes to the Statue of Unity- scheduled to be inaugurated on 31st of October. Standing at a mouth-gaping height of 182 meters, this statue of Sardar Vallabhbhai Patel is a good 54 meters taller than the Spring Temple Buddha (China). The latter is now the second largest statue in the world.
While the statue is one of PM Modi’s treasured projects, it hasn’t always escaped controversies. Nonetheless, it is the talk of th
20. Tips For Students: How to Take Good Notes for Studying Taking good notes throughout the semester may mean the difference between simple study sessions or decoding sessions later on. Your time is too valuable for you to just sit in class, day after day, only going through the motions of taking notes.
Only writing down what’s on the board won’t cut it. Scribbling incoherently won’t help you either. Try these tips for taking neat class notes that will be of use to you later on for studying and review.
Stay focused in class
21. Best Magazines for IAS Exam Preparation Magazines can play an important role in the Civil Services Exam (CSE) preparation. Since, the majority of the current affairs related questions in the IAS Main Exam are analytical in nature, reading newspapers alone is not sufficient to clear the exam. One has to collect background information, additional data and opinions of various stakeholders to have a 360 degree approach on an issue. By reading magazines, aspirants can get all this information at one place. Besides, the study material, magazines als
22. Top 10 Competitive Magazines of India India has grown leaps and bounds over the past few years. There is no doubt Indian talent is at par with other leading nations of the world, also by the year 2020, India will have the largest number of literate youth, ready to work and devite their capabilities towards building of a better and stronger nation. Here is a list of the 10 Best Magazines of India which guide the aspiring Indian students to prepare for examinations :
23. updated Current Affairs (अद्यतन सामयिकी) WHAT IS NRC ?
Rajasthan first State to implement biofuel policy
Develop India Group current affairs very relevant for IAS and other State Administrative Exams
24. Banking and Finance terms in India What is a Repo Rate?A: Repo rate is the rate at which our banks borrow rupees from RBI. Whenever the banks have any shortage of funds they can borrow it from RBI. A reduction in the repo rate will help banks to get money at a cheaper rate. When the repo rate increases, borrowing from RBI becomes more expensive. What is Reverse Repo Rate?A: This is exact opposite of Repo rate. Reverse Repo rate is the rate at which Reserve Bank of India (RBI) borro
25 CIMAP Scientist Technical Officer Vacancy Recruitment 2020#Jobs13 Days Remaining for Apply CIMAP Scientist Technical Officer Vacancy Recruitment 2020
CSIR-Central Institute of Medicinal and Aromatic Plants (CSIR-CIMAP), invites online applications in the prescribed format from Indian citizens for the recruitment of Government Job vacancy posts of Scientists and Technical Officer from enthusiastic young and dynamic Indian Nationals involved in Product Development/Technology Innovation/Applied Technology/Translation Research having excellent academic record/proven ...
26 Vidhi Rachanakar Vacancy Recruitment by RPSC 2021#Rajasthan24 Days Remaining for Apply Rajasthan Public Service Commission (RPSC) invites Online application in the prescribed format for the recruitment for the following Sarkari Naukri vacancy of Vidhi Rachanakar (विधि रचनाकार) for Rajasthan Law and Legal Affairs Department of Rajasthan Government (Advt. No. 07/EP-I/2020-21).
Rajasthan PSC recruitment examination requires hard work, dedication, and extensive study. The details of RPSC Vidhi Rachanakar Vacancy Recruitment 2021 are given below. ...
27 Recruitment for Regular and Fixed Job vacancy in HIL India Limited 2021#Jobs13 Days Remaining for Apply HIL (India) Limited (Formerly known as Hindustan Insecticides Limited), a Govt. of India Enterprise, under the Department of Chemicals & Petrochemicals, Ministry of Chemicals & Fertilizers, invites application in the prescribed format for the recruitment of following Sarkari Naukri job vacancy posts on a Regular and Fixed Tenure basis for the year 2021.
HIL India Job Recruitment 2021 Vacancies
Finance Manager: 02 vacancies in E-4 cadre on a r ...
28 Apex Bank Officer Grade Vacancy Recruitment 2021#Bank8 Days Remaining for Apply M.P. Rajya Sahakari Bank Maryadit (Apex bank - MPRSB) (M.P. State Cooperative Bank Limited) having headquartered at Bhopal (Madhya Pradesh) invites Online application in the prescribed format from Indian citizens for recruitment and appointment to the following 29 Posts of Officers Grade (Specialists) for the year 2021 in Apex Bank.
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Apex Bank Officer Grade : 29 vacancies in SM-I/SM-II/MM-I/MM-II ...