Festive Cheer- agarbathi industry TO WITNESS 30% rise in Sales this Festive Season FORECASTS AIAMA
Mumbai 14 October, 2020: With the festive season setting in, All India Agarbathi Manufacturers Association (AIAMA) estimates a 30% increase in consumption. This will bring cheer to theAgarbathimanufactures, thereby helping support the lakhs of underprivileged women dependent on the industry.
Speaking about the same, Mr. Arjun Ranga, President, AIAMA,said, “Starting from Ganesh Chathurthitill New Year, it is a very crucial period for Agarbathi industry. Even though thereare restrictions on public functions and pujas that may have an impact in demand compared to last year, people are continuing to pray in the vicinity of their homes and celebrate festivals keeping up with their family traditions and rituals. The next 3 months will see an increase in demand for Agarbathi, Dhoop and related products. Further, good monsoons, uptick in the rural sector and our government’s thrust towards supporting domestic industries will have a positive impact on our industry. We believe there will be a 30% increase in demand during this festive season.”
“While most of the manufactures have ramped up their production to address the festival demand, availability of key raw materialslike charcoal, bamboo and joss powder will be crucial. We are hopeful that as the festive season nears,we would be able to smoothen the availability with support from our government and address the festival rituals and traditions of our country.” added Mr. Arjun Ranga
It is also that time of the year when the industry introduces new products and fragrances and brings out diverse variants of Agarbathi for the festival season. While Rose, Sandalwoodand Jasmine are the most popular traditional fragrances. Exclusivefusion-based fragrances of Woody Amber and Fruity Floral fragrances are expected to capture the attention of consumers this year.
About All India Agarbathi Manufacturers Association (AIAMA):
Established in the year 1949 as MOMA (Mysore Oodabathi Manufacturers’ Association) by seven founding members, AIAMA has been working tirelessly towards encouraging the growth of Agarbathi, Dhoop and allied products in India. In the early 80’s, with increased interest and participation of manufacturers from other Indian states, MOMA was renamed ‘All India Agarbathi Manufacturers Association’ (AIAMA). With head office in Bengaluru, at present more than 700 Agarbathi manufacturers across India are life members with AIAMA, along with most State Agarbathi associations. AIAMA has been aggressively working with the industry peers, policy makers and government bodies to address various issues of faced by the industry. AIAMA focuses its efforts to support the growth of the Agarbathi industry in India and aggressively build Export demand for the humble Agarbathi.
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