Unless you’ve been living under a rock your entire life, you’ve definitely been handed your fair share of brochures, leaftlet design and flyer design. Whether you’re trying to drive traffic into a new gym location, showcase a property for sale or get the word out about your business, brochures are powerful and effective tools for engaging and educating any audience. But only if your brochure design is on point.
When it comes to brochures, it’s all about the design. A great design will compel your audience to read all about what you’re doing. A less-than-stellar design will end up in the trash can.
So how, exactly, do you design an awesome brochure? Never fear, we’ve got the ultimate guide to brochure design. By the end of this post, you’ll have everything you need to create, design, and print a great brochure that drives results and makes a lasting impact on your target audience.
You might think “Well, isn’t there just one brochure type… you know, like a brochure?” And the answer is no. There’s a laundry list of options when it comes to choosing your brochure type and the way it’s folded.
According to printing resource Logo Design Malaysia, there’s a whopping 15 ways you can fold your brochure. They include: