Creditas Solutions unveils India’s first holistic digital collections and recoveries platform – Ethera
Ethera is a quantum leap in technology that helps lenders recover loans sans human intervention
Mumbai, April 1, 2021: Creditas Solutions, India’s leading financial technology company for delinquency management, has announced the launch of Ethera. Ethera is India’s first and only holistic digital debt collections and recoveries platformfor banks and financial institutions.
The platform combines predictive and prescriptive analytics,state of the art Machine Learning algorithms and decision intelligence based marketing strategies that resolve problems traditionally faced by banks in the area of delinquency management. It offers asophisticated customer resolution process for lendersby combining delinquency detection, financial literacy, debt collection andrecovery services – all without any human intervention.
Ethera collects data from multiple sources, cleanses it, and further enriches it to understandthe borrower’sfinancialbehaviour and segments them basis their credit profiles.It then intelligently creates personalized communication campaigns for each segment by calibrating for optimal content, time, channel, frequency, and preferred language. The result – radically improves engagement rates with customers. Further, all major Indian vernacular languages are supported by the Ethera platform.
For lenders,Ethera holds the promise of new-age technology thatcannot only drive up NPA resolution rates but also reduce burdens, such as complex logistics of managing field and customer service agents, manual management of multiple portfolios, and data management.
Speaking at the launch, AnshumanPanwar, Co-founder of Creditas Solutions, Given the inefficiencyinherent intraditional manual collections, Creditas has developed Ethera - a fully-integratedplatform for automated collections by banks. This is in line with our vision to transform the financial sector in India by deploying new-age solutions that enhance delinquency management capabilities for lenders while at the same time helping borrowers re-enter the credit mainstream in a transparent and humane fashion. The best part is that Ethera has been designed specifically to comply with the banking rules and regulations in the country and is an extremelycost-effectiveand scalable solution for all financial institutions”
About Creditas Solutions Pvt Ltd
Creditas is India's leading Technology Company in the field of Delinquency Management. Established 6 years ago, Creditas works with Marquee Financial Institutions such as HDFC Bank, SBI Cards, Axis Bank and HSBC to digitally empower their delinquent customerengagement. Its AI-driven solutions have helped lenders improve recovery rates significantly while simultaneously improving the brand experience and customer loyalty.
For further information, please contact:
Anchal Khar –9818248942
Tripti Rani - 8052359817