Vitero Tiles strengthens its product portfolio, launches 56 new shades of Wall Tiles across India
~ Aims for 50% growth in FY 21-22 with increased focus on exportsand distribution in India~
Mumbai, 20thApril, 2021: Aparna Enterprises, the leading building materials brand announces the growth strategy for their tile brand, Vitero Tiles, by launching a new collection of Wall Tiles called Vitra. Inspired by premium quality, modern design and contemporary aesthetics, the new series Vitra will have fifty six shades to its credit. With this new launch, Wall Tiles’ portfolio will have around 4 series and more than 400 shades.Vitra will be available in India through more than 275 dealers across India.
Commenting on the product expansion and growth plans, Mr Ashwin Reddy, Managing Director, Aparna Enterprises Limited, said,“Despite the challenges last year, Vitero Tiles has grown by 13% in the last FY and is expected to close the current FY with 50% growth. Our new launches envision to provide consumers with high quality and premium design products. Apart from building the portfolio, we will also continue to increase tile production capacityand expand our distributor network pan India. Last year, we had increased our dealer network by 23% and this year we will be further boosting it by 30%.”
A perfect blend of style and functionality, Vitra is unique in itself given the high vibrant contrast finish. Available in fifty plusshades; the series is manufactured at the state-of-the-art manufacturing unit in Peddapuram, Andhra Pradesh using the latest nanotechnology. About 60% of all raw materials used in this tile collection, like clay and feldspar, are produced in-house through a rigorous backward integration process, ensuring uniform consistency and quality across each of the product. The series is processed using advanced polishing units, giving the collection sheen, surface consistency, and durability. The tiles provide a glitter finish when light falls on them. Vitra is an ideal choice for both domestic and commercial consumption. Available across India, the tiles will come in 300 x 300 mm and 300 x 600 mm sizes.
About Aparna Enterprises Ltd.
Aparna Enterprises Limited (AEL) is a part of the highly successful Aparna Group. Founded in the year 1990, AEL operates through a range of businesses in building-material products, such as RMC (ready-made concrete), uPVC windows and doors, Floor & Wall tiles, Aluminium window and door systems & exterior facades and elegant bath spaces and kitchens. Associated with several landmark projects for over 30 years, AEL is globally renowned for setting benchmarks in technology, research, design, and quality. Today, AEL is an acknowledged as leader in providing specifiers, contractors, and stakeholders with a range of high-quality products manufactured to the highest standards. AEL can meet any specification criteria while ensuring full compliance with all protocols.