Columbia Pacific Communities (CPC) and Fortis Healthcare launch #ReachOut, a mental health initiative supporting India’s elderly amid the second COVID wave
The ten-day social media campaignencourages senior citizens to seek help for their mental health allowing them to deal with trauma, hopelessness and stress.
Mumbai, May 17, 2021:With India battling the second wave of COVID-19, people of all ages are experiencing miasma, hopelessness and are unable to process the whirlpool of negative news surrounding them. Seniors in particular are feeling increasingly anxious and overwhelmed by the situation, and often tend to shy away from opening up about their mental health for the fear of being judged.
While the pandemic has largely focused on physical health (the importance of hygiene and sanitisation, building one’s immunity), there has not been much focus on the mental distress caused by the pandemic.
To help senior citizens address their mental health issues, Columbia Pacific Communities, India’s largest senior living community operator has partnered with Fortis Healthcare, one of India’s most reputed healthcare service providers to launch a mental wellness initiative titled #ReachOut. The objective of the10-day social media led initiative is to provide senior citizens with free and easy access to experts who can provide them with counselling, therapy andno-judgement, confidential conversations.
Mohit Nirula, CEO, Columbia Pacific Communities, said, “Even after a year of the pandemic, mental health is a topic that is not discussed much. We believe that mental wellness is an integral part of overall wellness, a primary driver of positive ageing, and have always created space and opportunities for our residents to retain charge of their lives. In these difficult times, when seniors staying on their own are feeling lonely, isolated, overwhelmed and hopeless, this initiative in association with Fortis Healthcare, one of India’s most reputed healthcare service providers, will encourage them to open up and reach out for help.”
The objective of this initiative by Columbia Pacific Communities is to stand with India’s senior citizensduring this difficult time and provide them a safe space encouraging them to ask for help.
‘Fortis Stress Helpline’ by Fortis National Mental Health Program, is a free 24x7 helpline providing support, crisis intervention and guidance by psychologists.
Commenting on the initiative, Dr Samir Parikh, Director, Fortis National Mental health Programsaid, “It’s important that we understand the need to make mental health a priority for everyone. Acceptance of mental health concerns is the first step in that direction and seeking help is most important to help individuals cope with difficulties. Mental health of the elderly needs special attention and we at Fortis National Mental Health Program at Fortis Healthcare welcome the initiative by Columbia Pacific Communities to bring mental health of the elderly into focus.”
To bring mental wellness to the forefront and encourage more open-hearted conversations, CPC has launched a short awareness film showcasing the kind of response seniors receive when they try to speak about their mental health. The video highlights the importance of reaching out for help at a time like this and shares with them a helpline number which gives them access to counsellors who would give them a patient hearing and share coping mechanisms in as many as 15 different Indian languages.
Link of the video – https://youtu.be/y04PPxRSULM
Helpline number - 8376804102
About Columbia Pacific Communities
Columbia Pacific Communities (CPC) is India’s largest and most experienced senior living community operator with close to 1600 residential units under management in 5 cities and 9 locations across south India. As the pioneers in this category, it is committed to reimagining the concept of senior living in India and create world-class practices that exceed these expectations of all our stakeholders. It is part of the Columbia Pacific group, one of the foremost developers of senior living communities in the United States, Canada and South East Asia. Founded by Dan Baty, Columbia Pacific has more than 40 years of experience and expertise in designing, building and managing senior housing communities around the world. The team, with the expertise of their principals in the United States of America and our partners in India, brings together rich experience in senior housing design, development and management.
About Fortis National Mental Health Program
‘The Department of Mental Health and Behavioural Sciences at Fortis Healthcare is an integrated mental healthcare system comprising a multidisciplinary team of experts including psychiatrists, clinical and counselling psychologists, art and movement-based therapists, psycho-oncologists, remedial experts, psychodynamic psychotherapists, organizational behavior psychologists and sport psychologists. Led by Dr. Samir Parikh, Director, Fortis National Mental Health Program, it is the one of the few multi-city multi-centric comprehensive mental health programme in the world, with a presence in 24 centers across Delhi-NCR, Mumbai, Bengaluru, Chennai, Kolkata, Mohali, Ludhiana, Amritsar, Jaipur and Udaipur. With a key focus on preventive and positive mental health, the department runs the Fortis School Mental Health Program, which is completely free of cost to schools. The Fortis Stress Helpline (8376804102) is a 24 X 7 helpline run by amultilingual team of mental health professionals in order to support individuals experiencing emotional distress.’
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