Beti Bachao, Beti Padhao launched on 22nd January, 2015.
To generate awareness and improve the efficiency of welfare services intended for girls.
Beti Bachao, Beti PadhaoSave girl child, educate a girl child) is a personal campaign of the Government of India.
It aims to address the issue of the declining child sex ratio image (CSR) and is a national initiative jointly run by the Ministry of Women and Child Development, the Ministry of Health and Family Welfare and the Ministry of Human Resource Development.
It initially focused multi-sector action in 100 districts throughout the country where there was a low CSR.
According to census data, the child gender ratio (0–6 years) in India was 927 girls per 1,000 boys in 2001, which dropped to 918 girls for every 1,000 boys in 2011. A 2012 UNICEF report ranked India 41st among 195 countries.
Olympics 2016 bronze medallist Sakshi Malik was made brand ambassador for Beti Bachao, Beti Padhao.