Aparna Enterprises to invest 100 Crores in Alteza brand in next 4 years
- Launches slim aluminium sliding door system to strengthen its product portfolio
- Plans to invest INR 40 Crores in a new manufacturing facility in this fiscal
- Aiming to command 8%-10% of the aluminum window and door system market in next 4 years
Mumbai, 21stJune, 2021: Leading building materials player, Aparna Enterprises Limited today announced their plans to invest INR 100 crores towards building its aluminum window and doorsystem brand Alteza in next 4 years. The investments will be used for strengthening its product portfolio as well as manufacturing facility, marketing and retailing. The occasion also witnessedlaunch of their latest range of slim aluminum sliding door system - ACA M-19 Series. The system works on very narrow sightlines and is the slimmest aluminium sliding door system that Alteza offers to its customers. This unique systemis based on minimalistic design, which offers 19 mm of thin aluminium profile throughout the door opening including the interlock, and the systemcan be used for corner openings as well.
Commenting on the plans for Alteza, Mr. Ashwin Reddy, Managing Director, Aparna Enterprises Limited, said, “Aluminum window and door system market in India is close to INR 20,000 crores and it is growing at a CAGR of 7.9%. There is a growing demand for quality products as well as services and we are gearing up to address this demand. From the 100 crores, 60 percent of the funds will be directed towards strengthening the manufacturing capacity and the rest towards research & development and building our dealership network. To complement this growth vision, we are also planning to strengthen our team. We plan to hire more than 100 people by the end of 2021 and majority of this will be in Telangana. We are optimistic that Alteza will capture8-10% of the organized aluminum door and window market by 2025.”
Launched in 2019 Alteza has wide range of aluminium window, door and railing systems. With Alteza ACA M-19, the brand will be further strengthening its foothold in the growing premium aluminum window and door systems market. The new system ACA M-19 is the slimmest sliding door system from the house of Aparna Enterprises. The system comes with a slimmer interlock and reverse interlock of just 19 mm as compared with 40 mm in standard sliding door systems. The ACA M-19 system can manage single panel of 6.72 M2 dimension and can manage single panel weight of 300 kg. The elegant system with thin profiles will enable consumers to have more light that can come inside the home and views of the outside are less inhibited. Slimmer interlocks are also considered attractive and show resemblance to a contemporary appearance.
About Aparna Enterprises Ltd
Aparna Enterprises Limited (AEL) is a part of the highly successful Aparna Group. Founded in the year 1990, AEL operates through a range of businesses in building-material products, such as RMC (ready-made concrete), uPVC windows and doors, Floor & Wall tiles, Aluminium window and door systems & exterior facades and elegant bath spaces and kitchens. Associated with several landmark projects for over 30 years, AEL is globally renowned for setting benchmarks in technology, research, design, and quality. Today, AEL is an acknowledged as leader in providing specifiers, contractors, and stakeholders with a range of high-quality products manufactured to the highest standards. AEL can meet any specification criteria while ensuring full compliance with all protocols.