With valuable content you optimize your budget and you attract new customers. This is what Inbound Marketing is about: attracting with content strategies relevant to them. Content attracts people because they constantly search for information on Google, so if your brand is making well-positioned, original and relevant content, you will have a better chance of establishing contact with new potential customers.
With good content, you can generate stronger ties with your customers (engagement). The content must be present at all times: purchase decision, purchase and post-sale. When these are created in this way, the consumer perceives that the brand really cares about their experience and that it is there at all times to accompany them.
You position your brand, by showing yourself as an authority in your sector. This way, positioning is achieved with a good content strategy, in which you reach a differentiating level within the competition and become a benchmark within the category.
An example of these is having a very active blog with digital marketing and Inbound Marketing content, a YouTube channel and also a content portal that generates contacts for the company.
Another advantage of digital content is that you can increase potential customers (leads). The generation of content not only makes people read and recognize you, in addition to that it allows the collection of leads (potential customers) which will expand your database and you can start closing sales much easier, because they are people who already have showed an initial interest and finalizing the purchase will be very simple.
Also, with digital content you get your consumers to refer your brand. This word of mouth is the purest form of advertising and one of the most effective, because people will always trust the word of their friend who has already had the experience.
Another advantage is that people are constantly looking to solve their doubts and concerns in search engines. By creating relevant digital content, the algorithms will improve your location and you will be more and more visible to attract more potential customers.
Another key advantage is that you get to understand your consumers more deeply. Offering content for people will allow you to obtain feedback from them on all platforms and with the metrics, you will be able to determine how much interaction certain content achieves and analyze their tastes and preferences. This will allow you to be closer and propose new ideas for the company, even in the development of new products, strategies and campaigns that can increasingly impact your consumers.
By creating great digital content, you can easily measure the return on your investment (ROI). A digital content campaign is very transparent and generates permanent and lasting value. By measuring your content with Google Analytics and the advertising platforms you use, you can easily recognize what you need to improve, how much money you are spending to impact a person, how many leads you are getting and at what value. You will definitely need to invest in advertising to reach more people, but the important thing is that you always do it by measuring everything.