Have you ever wondered what UX / UI Design is? This terms have become essential whenever you talk about web design or development. For this reason, it is not surprising that UX / UI professionals have become among the most demanded in the job market, and UX / UI agencies are among the most popular kind of agencies regarding marketing services.
Despite what many people think, UX and UI are different concepts. However, they are closely related. And the combination of both is essential to create an ideal consumer design.
That's how it is! A bad user experience causes users to get tired and even decide to leave the application. They will close the app and never use it again.
What is a user experience?
User experience is the process that takes place when the user navigates a digital interface. When we experience something, there are several "criteria" that we must take into account:
Interactions offered by the website or application: When I click here, what happens?
What is UX?
UX (User Experience) is related to how and for what someone uses an object or interacts with a web or app. For sure, the essence of UX design is in the users´ knowledge. In other words, to create a good UX design you have to understand the users´ needs and, of course, satisfy them in a simple and clear way. Consequently, a decent result is one that is valuable to the user.
The secret to offering the best user experience
UX design places great importance on offering an accessible, graphically clear, functional, practical and easy-to-use interface! It is necessary to make users feel like staying in the application and discovering its secrets. The application or website must allow you to quickly find the information you are looking for, present a strong and positive brand image in line with the quality visual identity and present original and authentic functionalities.
What is UI?
On the other hand, the UI or User Interface design focuses on the visual part. Colors, typography and images are some of the elements that the UI designer works with to make a product attractive. But it is useless to have a beautiful product if it does not satisfy the needs of the users for whom it is intended. Therefore, UX and UI must go hand in hand to achieve a product 100% designed for customers.
Let's see an example. Think of your email inbox. What you see is the UI designer´s work. Now imagine that you try to open an email but the page takes a long time or that you cannot find an important contact that you have to write to. In this case, the UX is not the best.
In this example, both UX and UI are critical components for the user to enjoy the product. This is why the work of a UX / UI Designer is so important. On his work depends, in part, the image that the user will have of the company.
Today, UX / UI agencies are among the most demanded services in the market, and the UX / UI designer is among the most demanded profiles in the job market. It is a relatively new profile, but highly demanded by companies. However, nowadays no university offers training in this field. Conversely, some specialized schools have emerged for this kind of training.
UX / UI: what's the bottom line?
An UX designer is responsible for the entire user experience and understanding the users´ needs, and is helpful to finding solutions to improve this experience. An UI designer, on the other hand, contributes to the visual experience of the users. It represents the ideas of the UX designer while facilitating the use and accessibility of the interface. So he helps users understand how to use the interface and guides them through it (using resources like call-to-action).