How is accessibility testing performed?

Posted By ruso on Friday January 27 2023 35
Technology » News


How is accessibility testing performed?
How is accessibility testing performed?

Everyone deserves to benefit from technology, yet many companies have not made full digital accessibility a priority - or are struggling to achieve it. Even when companies commit to making digital experiences accessible to all, they fail because of a lack of clarity about which approaches or tools to use. There is a lot to digest on the journey to digital accessibility and the constant accessibility tests that come with it. Take some time to review the level of digital accessibility in your organization.

Why is accessibility important? It may be obvious by now that the American with Disabilities Act (ADA) and other international accessibility laws were created to give everyone equal access to public facilities. Of course, equality issues are at the heart of these laws, but there are other reasons to ensure your business is digitally accessible to all.

Fifteen percent of the world's population (~1.3 billion people) experience some kind of disability, and the annual disposable income of the world's population of people with disabilities is approximately $1.2 trillion.

Be sure to become digitally accessible, as it…

  • Improves the user experience for all users Implementing web accessibility best practices is likely to uncover and fix usability issues that affect all of your customers.
  • Expands your market penetration If your website isn't accessible, you're missing out on 15% of users who have significant purchasing power. Accessibility tags can also improve your search engine optimization and ensure that your website is found by more users.
  • Builds an inclusive brand image An accessible digital experience demonstrates your company's social responsibility, which boosts your reputation. It shows that you care about interacting with all people in a meaningful way.
  • Improves Automation Efforts Websites and apps that are accessible contain tags and other information that enable people with disabilities to navigate them. Automation efforts that support updates and testing rely on many of the same attributes.
  • Reduces Legal Risks In 2020, internet-related lawsuits filed in federal courts increased by 12%: an average of nearly 7 per day.

What stands in the way of digital accessibility? With the impact of the COVID-19 pandemic, it's clear why it's so important for businesses to offer accessible digital experiences. However, according to a recent global survey of more than 1,800 accessibility professionals, many companies are still not investing in the steps necessary to ensure they deliver accessible digital experiences.

Some statistics include:

  • 69 percent of respondents say digital accessibility is a higher priority due to COVID19, but more than two-thirds of respondents also said their organization has not tested for accessibility in the past three months and nearly half said that their company has not tested in the last six months.
  • Of those respondents whose company has not tested for accessibility in the past six months or has never tested, only 21% say their company's website meets WCAG 2.1 standards, and over 25% know their company's website does not conform to WCAG 2.1 standards.
  • More than half of the developers who took part in the survey admitted that they sometimes, rarely, or never write code with accessibility in mind.
  • On the bright side, companies that use manual accessibility tests are more confident that they meet WCAG 2.1 standards. Sixtytwo percent of respondents said their organization uses manual accessibility testing. Of those respondents whose organization uses manual testing, 44% say their organization meets WCAG 2.1 standards, while 16% say their organization does not meet WCAG 2.1 standards.

Regarding some considerations for your digital accessibility journey and accessibility testing, in order to evaluate and create fully accessible products, companies need many tools and skills. If you're not sure if you have all the skills in-house, the right accessibility partner can guide you through the entire assessment and development process. The partner can do audits that identify issues across all assistive tools and provide recommendations for remediation, help review and refine best practices, provide training for your organization, and collect user feedback from real users with disabilities across devices, tools, and regions.

Comprehensive audits and real-world feedback are key to removing barriers to accessibility compliance and ensuring your digital experiences work well for everyone.



Posted By ruso
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